Catalina Kim: “I want a South Korean club in LaLiga”

Catalina Kim (1984, Seoul) is the only Asian soccer agent in Europe. An exception to the rule that has not prevented your company, C&P Sportsclose multi-million dollar deals with clubs like Manchester City, Milan or Real Madrid; And that has led to launching an offer for Chelseawhich is immersed in a sale process after the sanction of the British government to Roman Abramovich.

In the last weeks, Catalina has gained a lot of fame among blues fans, to whom she explained in detail, through social networks, the proposal she had for the Stamford Bridge team. It is still unknown if the South Korean consortium she represents will finally be part of the Chelsea board of directors. But, meanwhile, the South Korean works on other projects from London, where C & P Sports has her offices and where she attends Diario AS to advance her next project in Spanish football.

-How would you describe your work?

I am an agent negotiating multi-million dollar commercial deals in football and advising on commercial contracts to the Premier League, LaLiga, Serie A, Ligue 1, Bundesliga and other world leading sporting organisations. My work is different from that of soccer agents in the sense that they work between players and clubs, and I work between investors and clubs or leagues; but it’s still the same in the sense that I’m a kingmaker.

“I am a kingmaker”

-What were your previous experiences?

I was born and raised in Seoul, but then I went to study in Italy. I then worked in the consulting field for a while and ended up at the South Korean Embassy in London. That’s where I got an offer to work on a Manchester City project, and that’s how I got into the world of football.

– Now you have a company, what are your main activities?

‘C&P Sports’ is a sports management company dealing with sports marketing and investments such as broadcast rights trading, acquisition and sale of club holdings, stadium financing and licensing. With Spain we have reached sponsorship agreements between Atl├ętico de Marid and Hyundai Motors, we conduct the first Real Madrid football program in Korea, and we also work closely with Valencia, Sevilla and Laliga for various projects…

“Never before has there been an investment in a top-tier football club from the South Korean capital. It’s time for a change.”

-What are your next plans?

Never before has there been an investment in a top-tier soccer club from the South Korean capital. It is time for a change. We are ready. We are currently in talks with several top-tier clubs, including LaLiga. These things take time, but South Korea is a country with wealth, democracy, a stable market, many successful brands, a strong soccer league and players, etc. It has everything that the best European football league should have in a creation process, the first of many to come.

-What is your objective in LaLiga?

I really enjoy working with Spaniards. The people of LaLiga are very professional, educated and passionate. It only lacks a greater number of international agreements, such as the Premier League. For this reason, the best way to create a solid and lasting partnership with someone is to make them invest in Spanish football.

I intend to create the first South Korean property in a LaLiga club in the next few years and will be heavily involved in the stadium redevelopment and commercial rights acquisitions. These projects will bring in many strategic partners from South Korea, which will be a great asset in expanding LaLiga as a truly global and economically successful legacy.

-You talk about the football industry, how do you think it could be improved?

We need to overcome the problem of nepotism in football. Why should someone be favored simply because he is the son of a successful person? The sons and daughters of the stars have preference and priority when it comes to access to clubs and players, and I do my best to challenge this with my success.

Opportunities should be given based on skills and knowledge for jobs, not your parents’ names for a more professional level of soccer. We need some transparency in football too. Of course, we must respect privacy and confidentiality in business, but there are not many things that are transparent in football. This should be improved.