Is the Copa America Women’s mascot offensive? Controversy and debate – International Soccer – Sports


Hours go by and the controversy over the Copa America Women’s mascot which will be held between July 8 and 30 in Bucaramanga, Cali and Armenia.

According to what is read in the comments on social networks, the fact that “Alma”, as the figure is called, was a dog and not another animal, has sparked quite a bit of controversy.

On the one hand, some people criticize the figure and the description with which it was officially presented. On the other, a support and an invitation to avoid “double meanings.”

These are the arguments that have been seen on social networks.

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The mascot of the Women’s Copa America.

In most of the positions against the design and its description, the comments that emphasize the derogatory value with which the word ‘bitch’ has been treated in the majority of Latin American society stand out. Hence the text with which they presented ‘Alma’: “She is a strong, brave, sociable, funny and passionate dog for football and motivates the teams” has caused controversy.

As if the controversy were not enough, Conmebol deleted the tweet in which he made the official announcement.

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“63 thousand species in this country and they choose a dog that is not even endemic and also has a negative connotation. I find it hard to believe that those kinds of things are innocent ‘mistakes'”It was one of the comments with the highest number of reactions on Twitter.

In defense of ‘Soul’

'Is the mascot of the Copa América Femenina demeaning?'  The online debate

‘Alma’, mascot of the Women’s Copa América 2022.

On the other side of the scale, some citizens have said that the animal does not make a direct reference to women and therefore is not demeaning. Likewise, others have emphasized that the real problem in the matter lies with the people who “they relate the image with the derogatory meaning“.

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In a post on LinkedIn, Juan Pablo Velásquez, who identifies himself as a worker in the Human Resources area, put on the table a reflection on stereotypes with examples similar to the word ‘bitch’, thanks to an anecdote with his daughter.

“Let’s help stop the chain of prejudice and stereotypes, and that children like Mila (my daughter) can grow up saying bitch, bitch and many other words without us ‘old people’ being ‘shocked'”it is read in the closing of the message, which has been quite commented.