The Collective Obsession: When Eden Hazard Was Bliss

Bastian Schweinsteiger and Co.’s tears hadn’t dried yet. At FC Bayern they were in displacement mode, the Allianz Arena had long been cleaned up so that there were no clues left from the “finale at home”.

And then, a few days later, Eden Hazard posted what might be his most famous tweet ever.

“I’m signing for the champion’s league winner,” he wrote on May 28, 2012. I’m signing for the champion’s league winner. And thus announced his move to Chelsea, who had dramatically defeated Bayern Munich on penalties a few days earlier.

It was not yet the time for Hollywood-ready video productions to announce a transfer. A tweet like Hazard’s was a highlight.